Keep the original language.
Retain the D/G geometry, gold/violet/copper palette and Jura headings. Use quieter, larger body text for planning tasks.
THE OPEN BASEMENT / REAL-SPACE CONCEPTOne room.
One room.
Three decisions.
An underused basement becomes a choice between gathering, training and a flexible mix. The existing room stays at the centre of the process.
Creator-supplied photograph · proposed furnishing study
01 / KEEP THE ROOM. CHANGE ITS USE.A brief with
A brief with
real constraints.
Retain the gray floor, white soffits, teal stair enclosure and support column. Portable tables may move. A freestanding dry bar avoids proposing plumbing work.
The 6.0 × 4.8 m study zone, column/opening positions and $6,000 target are designer assumptions, chosen because measurements and a budget were unavailable.
View the actual room photographs & assumptions +
| Study zone / ceiling / soffit | 6.0 × 4.8 m / 2.4 m / 2.1 m · not measured |
|---|---|
| Column, openings & access edge | Illustrative study positions · verify on site |
| Furnishing target | USD 6,000 · designer selected |
| Cost settings | 8% tax, $200 delivery, 15% reserve · assumptions |
| Scope | Furniture & lighting · retain fixed shell · no structural/plumbing work |
02 / ONE PLAN, ONE SET OF PIECESCompare the use.
Compare the use.
Follow the cost.
The numbered room illustration, floor plan and list use the same furniture data. Select a piece to find it in the model. Forms and finishes remain indicative.
ENTERED GEOMETRY / ASSUMED STUDY ZONE
Loading the plan…
Furniture numbers follow the list. Check actual dimensions, routes and operating clearances before purchasing.
Explore the separate atmosphere references +
These AI-assisted images explored mood in the photographed room. Their furniture and placement differ from the entered plans above. The displayed plan totals do not price these images.
03 / THE IDENTITY IN MOTIONFrom D and G
From D and G
to a considered room.
A 56-second authored, silent product story. The original mark, actual room photographs, working interface and a traceable handoff share one visual language.
04 / THE DECISIONS THAT SHAPED THE PRODUCTMake the thinking
Make the thinking
visible.
The original idea and D/G identity by Hanieh Rad anchor this independent case. The assisted iteration extends them into interaction, planning logic and motion. These are design decisions, with implementation evidence.
Let the brief have consequences.
Uses, exclusions and targets affect the proposed pieces. Over-budget or incomplete options receive a tradeoff label rather than a recommendation.
Keep the output connected.
The illustration and purchase list share IDs, footprints, finishes and cost data. Mood imagery is kept separate from the priced plan.
Inspect the dated source records & iteration evidence +
Official IKEA US price snapshots recorded 8 November 2026. Current prices, variants, stock and complete local costs need rechecking. Major sofa, cabinet and equipment choices remain allowances.
One social atmosphere image was revised to restore a light wall after the first version extended teal paint. More importantly, this iteration corrected the office/no-bar recommendation regression and separated mood imagery from priced plans.
Technical checks & implementation evidence +
The documented functional review covers 480 room/use/size/budget/currency combinations and browser checks of the core journey. These are implementation checks; no participant outcomes are claimed.
Read the verification record ↗A DOCUMENTED CONCEPT, READY TO EXPLOREA room, considered.
A room, considered.
A plan, explained.
The study ends with an editable plan, a dated cost basis and a portable concept. Dimension and product assumptions travel with the output.
Real creator-supplied photographs; designer-defined planning assumptions; AI-assisted development and atmosphere studies. No completed renovation, commercial launch or measured user outcome is claimed.